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"Proposal Power"
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By: Michael McLaughlin
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"The reality is that before anybody sells anything most companies, particularly those selling to businesses, are going to write a proposal before anything gets sold. It's kind of interesting that proposals play such a big role in the sales process and sometimes they're overlooked."
RUNNING TIME: 10:52
(CLICK PLAY TO LISTEN)
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ABOUT
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Michael McLaughlin
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Michael W. McLaughlin is a principal with MindShare Consulting LLC and author of Guerrilla Marketing for Consultants, which he wrote with Jay Conrad Levinson. He is the publisher of two newsletters for consultants, Management Consulting News and The Guerrilla Consultant, and the author of an award-winning blog for the professional services industry. For more than twenty years, he was with Deloitte Consulting, most recently as a principal in that firm’s strategy and operations practice.
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CONTACT
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Michael McLaughlin
MindShare Consulting LLC
Author, Guerrilla Marketing for Consultants
Publisher, Management Consulting News
10292 SW Taylor St
Portland, OR 97225
(503) 841 6047
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