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"Differentiating Yourself From The Competition"
By:  Dave Stein
"The economic climate we're in is quite unstable. It's a buyer's market out there. There's a tremendous tendency toward commoditization, and that is, buyers deliberately making commodities out of the products & services we sell. A lot of times salespeople are looked at as being interchangeable. How terrible is that?  So I look at the salesperson - not the products and services that they're selling - but the salesperson as being the key point of differentiation."

RUNNING TIME: 11:01

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ABOUT
Dave Stein
Before his career in high-tech, Dave earned a living as a professional trumpet player and musical arranger.   University-trained and extremely versatile, Dave played everything from chamber music to the Chambers Brothers. Dave learned to leverage the discipline and logical thinking of a musician first into a career as a programmer, executive, and then into his current role of sales coach, consultant and strategist.

From 1980 until he founded The Stein Advantage, Dave was employed by several leading-edge technology companies in a number of roles: programmer, systems engineer, sales representative, sales manager, Director of Worldwide Sales Development, VP of Sales, VP of Marketing, VP of International Operations, VP of Client Services and VP of Strategic Alliances.

For more than a year during the early 1990's Dave lived and worked in Europe, bootstrapping international operations for the technology company he helped to build.  

For the past decade, Dave has focused on training, speaking to and coaching experienced sales teams and their executives in 48 states and 23 countries.  His unique skills in competitive sales strategies and selling business value at the executive levels has enabled those sales professionals with whom he has worked to win more than a billion dollars of business against what were insurmountable odds.  

Dave has worked with larger enterprises such as IBM, Convergys, Enterprise Ireland, Hewlett-Packard, ALLTEL, Bayer, Standard Register, NEC, Siemens, Invensys, Pitney Bowes, MCI, AT&T, Sungard Energy Systems and McGraw-Hill, as well as many small companies in numerous industries.

Within the past year, along with many other projects, Dave has:

Trained professional services teams on how to transform customer needs into billable projects
Coached more than 30 CEOs on various issues related to growth, product strategy, competitiveness and profitability
Coached VPs of Sales who were facing difficult challenges due to changes in the buying patterns of their primary markets
Assisted CEOs in successfully hiring critical executive positions
Worked as a strategist with sales teams on critical, large opportunities
Coached under-performing sales reps on specific skills required for consistent performance
Delivered many content-rich educational, entertaining and motivational kick-off speeches and workshops
Provided marketing services including branding, product management, pricing, analyst relations, etc.

Dave Stein is the author of the Amazon number one sales best selling How Winners Sell: 21 Strategies to Outsell Your Competition and Win the Big Sale, Second Edition  (May 2004). He regularly contributes to leading sales journals, business magazines and business sections of newspapers.  Dave writes fresh, relevant articles each month to a large audience in his opt-in e-Zine available through his website.

CONTACT
Dave Stein
The Stein Advantage, Inc.
69 Woodland Road,
Mahopac, NY 10541

Phone: (845) 621-4100
Fax: (845) 621-3723