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"The Power Of Value Selling"
By:  Steve Waterhouse
"I think one of the things we forget is that someplace along the line the customer asks the simple question: What does this mean to me? How am I going to pay for this? How much is it going to make us? What's the bottom line value to our organization? It's a tough thing to come up with, but someplace along the line, somebody asks that question. And you have to be prepared to help the customer answer the question."

RUNNING TIME: 13:00

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ABOUT
Steve Waterhouse
The founder and CEO of Waterhouse Group, Mr. Steve Waterhouse is the author of The Team Selling Solution: Creating and Managing Teams that Win the Complex Sale (McGraw-Hill, 2003) and Ending the Blame Game: 20 Rules to Live By (Englander Press, 2000).

A consultant and sales trainer, Mr. Waterhouse’s TeamSelling™ process helps companies involved in complex sales cut both costs and selling cycle time by learning to coordinate their internal assets.

Steve specializes in the electronics and technical sales, including the computer hardware and software, instrumentation, bio-medical, pharmaceutical and chemical markets. He is an experienced engineer and sales professional who can talk with equal credibility with engineers, salespersons, and CEO’s.

As a Patriot Missile engineer at Raytheon, Steve acquired a sophisticated understanding of complex technical systems. He set sales records in the semiconductor industry and when Steve took on the challenge of the struggling Vortech Corporation, he increased sales by 300% in just 24 months.

Some of Steve’s clients include AT&T, Roper Scientific, IBM, Xerox, Sun Microsystems, United Airlines, and Lucent Technologies.
Steve has appeared in Sales and Marketing Magazine, Selling Power, PC Week, Investors Business Daily, B2B, Entrepreneur Magazine, Washington Technology, Smart Partner Magazine, and numerous local publications and business journals.

CONTACT
Steve Waterhouse
Waterhouse Group
1467 Walnut Creek Drive
Orange Park, FL 32003

Phone: (800) 57-LEARN or 904-269-2299
Fax: 904-269-2208