Steve Bistritz knows selling. He is one of the foremost authorities on the subject, and combines a unique background of over 30 years of sales and sales management experience with a doctorate in adult learning from Vanderbilt University, which makes him an excellent developer of sales and sales training materials as well. Steve spent more than 27 years at IBM where he managed and led the instructional design, development and implementation of numerous national sales training programs.
In 1994, he left IBM and led the development of nationally recognized sales training programs and processes such as Target Account Selling and Selling to Senior Executives for Target Marketing Systems, which was subsequently acquired by Siebel systems. During that process, he had the opportunity to work with a wide range of companies ranging from start-ups to global leaders. In 2002, Steve founded Learning Solutions International with the goal of providing businesses of all sizes with better tools to succeed.
Steve is a published author and lecturer in the field of sales, sales management and selling at the executive level. His articles have appeared in many leading sales publications including: Marketing Management magazine, the CTAM Quarterly Journal, Dartnell's Selling Newsletter, The Competitive Age, the Entrepreneurial Executive, the Sales and Marketing Executive Report and the Journal of Selling and Major Account Management, published in the United Kingdom. Many of his articles are available for download in the resource library.
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