"The Solution Trap"
by
Ron LaVine
"What I've found is that sales reps are very well educated on their product or service, or what I like to call solution. And the tendency is to want to talk about that, and all the wonderful things that it does, as opposed to finding out which aspects of their product or service are needed by the prospect. It's a 'scatter-shot ' approach versus taking the time to ask questions up front."
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Ron LaVine
CONTACT
Ron LaVine
Intellworks, Inc.
638 Lindero Canyon Road, Suite 283,
Oak Park, CA 91377

phone: 818-991-6487
fax: 815-461-4669

email: info@intellworks.com
web: http://www.intellworks.com
Ron LaVine, President and founder of Intellworks, Inc., has been in sales for over 35 years. He specializes in working with business-to-business salespeople--both inside and outside--who conduct cold calling over the phone in technology related industries.

Ron designs and delivers practical, time-tested, live sales training workshops where participants begin showing results from the very next time they get on the phone. Participants love his "down-to-earth," entertaining style, and low-pressure, easy-to-learn and use, customer-oriented techniques, ideas and processes (tips).

He works with hundreds of sales reps each year helping them to learn how to get more business while working over the phone. Ron provides sensible, how-to ideas and processes that help salespeople use the phone more effectively to cold call, prospect, sell, and service accounts, without rejection.

Ron's how-to ideas, articles and tips appear regularly in the print and electronic media. He has written numerous articles for a variety of magazines and professional sales and marketing industry related newsletters including Investors Business Daily, Sales and Marketing Management Magazine, Entrepreneur Magazine, Entrepreneur.com, BuyerZone.com, BusinessKnowHow.com and Sales, Advertising and Marketing magazine to name a few.

He holds the popular "Cold Calling System for Sales Success LIVE Sales Training Workshops" worldwide. Ron customizes the hands-on workshop for on-site, in-house delivery. Clients include technology related companies such as ACT! Software, Allen Systems Group, EDS, HP, Informix, Micro Focus, MicroStrategy, SAS and Software AG plus many other corporations who have sales reps calling into the Fortune 1000.

Ron has taught classes throughout the United States and Internationally presenting workshops in England, France, Hong Kong and Ireland. Hundreds and hundreds of inside, and field sales representatives have seen, heard and actually conducted live telesales cold calls using a simple, direct, easy-to-learn, step-by-step process to increase their sales production.

Ron's degrees include a Bachelors degree in Management Theory and Practice from California State University, Northridge, and a Masters degree in Business Administration, with an emphasis on Marketing and Organization Development from CLU University. His experience includes calling on over 1500 different companies, organizations, city, state and federal government entities, schools and hospitals including over 99% of the Fortune 500 for his clients and during his live telesales, new business development and sales cold calling classes.

Ron is currently a member of the American Society for Training and Development. He is a past professional member of the National Speakers Association, Sales and Marketing Executives International, Association of Independent Information Professionals, the Society of Competitive Intelligence Professionals and the Information Technology Association of America.
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