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"Selling To The Bottom Line"
By:  C.J. Hayden
"It's not enough that people want what you offer - it really has to be something that not only will they spend money to get, but they have to be able to justify that purchase to themselves and to other people. You have to provide exactly what your prospective clients need in order to make a buying decision. And the more concrete you can be about the results the client can expect, the more likely they are to buy."

RUNNING TIME: 9:25

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ABOUT
C.J. Hayden
C.J. Hayden, MCC, is a business coach who teaches people to make a better living doing what they love. Her company, Wings Business Coaching, specializes in working with business owners, self-employed professionals, and people in marketing and sales. C.J. is a former corporate productivity consultant with over 25 years experience in business management. She has been a professional trainer since 1978, and a coach since 1992.

C.J. is the author of Get Clients NOW! (AMACOM, 1999), Get Hired NOW! and The One-Person Marketing Plan Workbook. She has taught Marketing for John F. Kennedy University, Mills College, SCORE, and the U.S. Small Business Administration.

As one of the leaders in the emerging profession of coaching, C.J. was a founding director of the worldwide Professional & Personal Coaches Association (now part of the International Coach Federation). She also founded and served as editor of Being in Action: The Journal of Professional & Personal Coaching. C.J. is a Master Certified Coach and has taught coaching skills for The Coaches Training Institute, Marriott International, Wells Fargo Bank, and BP Amoco.
A popular speaker and seminar leader, C.J. has presented hundreds of programs on relationship marketing, fearless self-promotion, and entrepreneurial success to corporate clients, professional associations, and small businesses. Her articles have been published internationally in Home Business, Selling Power, and SalesDoctors magazines, and in numerous regional publications, including California Job Journal and Bay Area BusinessWoman.

C.J. has been featured in Working Woman, Home Office Computing, and Costco Connection, and in six books, including The Solo Professional, Get Slightly Famous, and The Eleven Commandments of Wildly Successful Women. She has been profiled internationally by newspapers, magazines, and television. C.J. regularly appears on syndicated radio programs such as "In Pursuit of Success" and "Small Business Focus."

CONTACT
C.J. Hayden, MCC
Wings Business Coaching

Phone: (877) 946-4722 or (415) 981-8845

To subscribe to C.J.'s "Get Clients Now!" E-Letter, please visit her website at www.getclientsnow.com