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"Rules For Rainmakers"
By:  Michael McLaughlin
NEW:   5/30/05
"The effort that has to go in before the sales call is where the Rainmaker makes the difference. What they are sure to do in every case is prepare. And they never, ever go into a sales call cold. They customize and create a set of questions that they know they need the answers to to help them further understand what that customer's issue is."

RUNNING TIME: 11:32

(CLICK PLAY TO LISTEN)



ABOUT
Michael McLaughlin
Michael McLaughlin is a principal with Deloitte Consulting LLP, one of the world’s largest consulting firms. In twenty years with Deloitte, McLaughlin has sold and delivered hundreds of consulting projects. He has a clear understanding of what works in the market…and what doesn’t.

He has served some of America’s highest-profile companies, small and medium-sized businesses and start-ups. As Managing Partner for Deloitte Consulting Chicago, he had market responsibility for a practice of 800 consultants and served on Deloitte’s Management Committee, which sets
marketing strategies for Deloitte.

McLaughlin’s opinions have been sought on the toughest business management challenges. In addition to guest appearances on radio and television programs, he has been interviewed by publications such as Chicago Sun Times, Crain’s Chicago Business, San Francisco Chronicle, San Jose Mercury News, Information Week, and Women’s Wear Daily. He has also written and published articles, including for Computerworld, Brandweek magazine, Chicago Sun Times, About.com, Marketing Today, Business KnowHow, and IHRIM.link.

He has been a speaker for audiences across the country, including: Microsoft, Council of Logistics Management; Food Marketing Institute; Grocery Manufacturers Association; Institute of Management Accountants; Internet World; National Millennium Panel: Business in 2005; National Retail Federation; and Northwestern University Digital Frontiers Annual Conference. He has been a keynote speaker at the Institute of Management Consultants annual conference.

McLaughlin is the editor of two web sites and newsletters for consultants. Management Consulting News provides interviews and news for consulting professionals. Guerrilla Consulting and the newsletter The Guerrilla Consultant were launched following the publication of the book Guerrilla Marketing for Consultants, which he co-authored with Jay Conrad Levinson.

He is a professional member of the National Speakers Association and he holds an MBA in Corporate Finance.

CONTACT
Michael McLaughlin

Guerrilla Consulting
Phone: 415-388-1871